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don’t worry lil penguin.. I will save you!
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May someone explain it a little bit deeper for me, please?
chikwendu – what do you need clarification on?
“What constitutes client poaching in your opinion?” To me poaching is when a firm approaches a potential client while they are still engaged by another firm. If they have a contract and another firm approaches them while under contract then that is poaching. If there is no agreement or the agreement has expired then it’s not. Pretty clear cut I think
Chris – You and I are of the same mind on this.
So my next question – Is the new firm under any professional obligation to contact the previous firm at this point, being how the relationship has been dissolved prior to the retainment of the new firm?
Well in business there is no “obligation” to notify your peer/competitor of anything. However as you know in the OPM business we’re all working towards a more “friendly/professional” way of working together to avoid any conflicts and arguments.
http://forum.abestweb.com/showthread.php?t=106060 (not sure how many folks will get to that link
So, certainly if a Merchant was presently engaged, even if the agreement was due to expire, I would notify my peer/competitor that their client had approached me, give them an opportunity to fix any issues that caused their client to be reaching out to other firms . If on the other hand the contract had fully expired, then the merchant would be fair game for everyone, though I would very likely reach out to the previous management firm to see if I could get some idea of why they and the merchant parted ways. Might be that it was the OPM that terminated the merchant and that I would very much benefit from knowing!
Yes I do agree with the professional courtesy call if a contract is due to expire and the client is seeking new representation. To your last point, if the client has been terminated by the old firm, and the reasons for that termination are known all ready by the new firm, with evidence to back it up. In your opinion is a call still something that should be “required”? and if one doesn’t take place, is it acceptable for the old firm to say the new firm “poached” a client?
If the contract has been terminated then it’s over, of course that means I may be working on the assumption that I believe it’s over, which could be wrong and often I won’t know for sure until I ask. But if it is terminated then the contract is over, then as far as I see it, no it would be be poaching in that case.
On the follow up call bit, that’s just my personal belief, but if I was sure I already knew everything there was to know then maybe I wouldn’t call, however, I’ve made that decision once before and regretted it. So I see nothing to be lost by calling the previous firm/supplier to check my facts and get any new ones I may have overlooked.
Oops edit button :
“then as far as I see it, no it would be be poaching in that case.”
Should read
“then as far as I see it, no it would not be poaching in that case.”
I’m not sure why such a situation would be considered unethical or questionable SEO tactics (a phrase which connotates blackhat seo at least to me). Knowing the “why” rationale for calling it such might allow me to respond in more depth.
But from the situation oultined, I can’t see anything on the surface which I would consider questionable SEO nor unethical. What is being described is exact business models for CSN Stores and NetShops. Both of those business models have been very successful. They have been held up as how niche marketing can be successful and profitable. They are both programs widely supported by affiliates. I’ve never heard either one of those programs accused of being unethical or using questionable SEO tactics based on providing very targeted product offerings across a multitude of domains. Certainly the domains both companies have chosen for those niche sites is all about SEO?
That is just SEO 101
Agree – it’s ethical.
I can’t see how anyone would think that this was even close to being unethical??? Those who do are clueless and should reconsider why they are in this business.
How dare that merchant try to grow their business! The audacity of it! Next thing you know they’ll be advertising and trying to strengthen their brand. What evil little people they are!
Seriously though, are there links (to these currently untracked micro stores) placed on the “all products” store that the affs are sending traffic to, constituting a leak for these affs? If yes, they should fix the situation fast, it’s not right. But if there are no links / leaks, your panties shouldn’t be wadded at all, all is fine.
I’ll be Rolet’ing out to Boston for Summit in August, Aunestly look forward to seeing you there.
Well hey there Pat! Neither client has any links to the “micro-sites” – so no leaks. Panties unwadded – thanks for the advice…
I will also be Rolet’ing out to Boston – with some GREAT goodies – - and I will be looking forward to Donuts and coffee – -
I read similar article also named The basics in starting in the social networking world online Part I:, and it was completely different. Personally, I agree with you more, because this article makes a little bit more sense for me
I’d say (unethical or questionable) SEO isn’t even an issue in this scenario….
The practice of having a different website for each niche within your products, or even creating several (different) niche sites for one single product is totally acceptable, I see it as a business model or marketing strategy choice.
See you in Boston.
[...] with Aunesty Janssen, Billy Kay, Ron Bechdolt and Kellie Stevens, I helped launch a new affiliate marketing forum called [...]
I don’t think it’s unethical, but ultimately if the Affiliates believe that it increases their competition or is offended in anyway, they may just find another merchant or abandon the niche all together.
Best of luck with the design contest!
I’ve given you some free upgrades – it’ll be highlighted in orange in the listings to get designers attention, and syndicated to the SitePoint.com forums. Hope it helps!
Dolly Williams…
The pen is really mightier than the sword, as you have proven here….
Hey, hey, hey – it was great to meet Evan in Boston. He is one of the guys “in the know,” making it possible for all that it is that we marketers do. After all, somebody has to keep the lights turned on.
Besides being a tech-master, Evan fit right in with the AffSum crowd and truly became one of the family. I’m sure he’ll agree that the Summit experience is truly unique. Evan, I am looking forward to seeing you again – at Affiliate Summit West in Las Vegas.
Thanks, Aunesty! I’m so glad you liked the book! Pretty good picture of me, too
lol
The Kansas City Renaissance Festival Kissing Wenches will be on hand for our Friday night party…so come one, come all and be prepared for food, fun, drink & kisses!